Electricity - Saving Behavioral Intention of Farmers

نویسندگان

چکیده

The study applied the Theory of Planned Behavior - TPB (Ajzen, 1991) and Norm Activation Model NAM (Schwartz, 1977) to demonstrate affecting factors on behavioral intention in energy saving farmers Mekong Delta, Vietnam. Research data were collected from 204 farmer households using electricity four provinces: Tien Giang, Dong Thap, An Kien Giang. Applying structural equation modeling (SEM), has pointed out mentioned above, including personal ethical standards, subjective norms, perceived control, benefit, attitude, product quality, policy. Besides, shown that save positively impacts electricity-saving behavior

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ژورنال

عنوان ژورنال: International Journal of Energy Economics and Policy

سال: 2023

ISSN: ['2146-4553']

DOI: https://doi.org/10.32479/ijeep.14516